I turn complex digital problems into clear, practical solutions.

UX/UI & Product Designer with experience across agencies, enterprise digital teams and telecommunications — worked on both customer-facing and internal platforms.

Research-led, analytical, and delivery-focused. Experienced in user research, information architecture, UI design and design systems.

TPG Telecom - Public website redesign

Scope

Large-scale public website redesign to improve usability, branding and engagement

  • Led the UX and UI redesign of TPG Telecom’s public-facing website

  • Simplified customer journeys through improved IA and navigation

  • Designed scalable UI patterns and optimised lead-generation forms

  • Built a Figma-based UI design system to support faster design delivery

Role

UX/UI Designer

Impact

+65%

average monthly lead volume

+95%

average web conversion rate

+50%

average monthly form submissions

80%

reduction in campaign page design time from weeks to days

+65%

average monthly lead volume

+50%

average monthly form submissions

+95%

average web conversion rate

80%

reduction in campaign page design time

The process

Research and strategy

  1. Site audit & existing material analysis

  2. Information architecture and sitemap

  3. Component grouping

  4. Secondary research

  5. Primary research

Design and validate

  1. UI Design System development

  2. Complete website redesign

Delivery & launch

  1. Collaboration and review

  2. Launch and incremental rollout

Arup - Internal foresight scenario planning tool

Scope

Internal, data-heavy planning tool to formalise workflows and support service delivery and client engagement

  • Led product discovery, UX and UI design for a scenario planning tool used by the internal Arup team

  • Structured complex, data-heavy workflows into clear journeys and interaction models

  • Designed interfaces to support future scenario exploration and decision-making

  • Delivered the MVP in collaboration with PMs, engineers and domain specialists

Role

Product Designer

Outcome

Shipped the initial MVP in 2022

  • Shipped the initial MVP in 2022

  • Supported early adoption within Arup’s global Foresight team

  • Further development was paused due to a strategic business decision

Supported early adoption within Arup’s global Foresight team

Further development was paused due to a strategic business decision

The process

Research

  1. Product and workflow audit

  2. User and stakeholder research

  3. Insights synthesis and problem framing

Design

  1. Concept exploration and validation

  2. Interaction and interface design

  3. Prototyping and design systems

Testing and delivery

  1. Usability validation and iteration

  2. Design specifications and handoff

  3. Engineering collaboration

  4. Production validation and refinement

Other selected work

Night-time vulnerability assessment tool (Arup)

Internal digital tool to streamline site assessments at night, automate analysis, and support client-facing reporting for specialist lighting teams.

Product validation and viability assessment (Arup)

Rapid evaluation of an existing internal product to assess

desirability, feasibility, and viability, informing a decision to stop further development.

Rapid evaluation of an existing internal product to assess desirability, feasibility, and viability, informing a decision to stop further development.

Rapid evaluation of an existing internal product to assess desirability, feasibility, and viability, informing a decision to stop further development.

Product discovery and concept validation (Arup)

Early-stage discovery and concept definition for a quantity surveying tool, exploring automation, risk mitigation and materials tracking.

Water consumption awareness concept (Hackathon winner)

Scenario-based digital experience using behavioural design to promote sustainable water use and community engagement.

Retirement planning tool (Challenger, via DIJGTAL)

Design and delivery of a retirement planning tool simplifying complex financial concepts for Australian seniors through an agency–client engagement.

Digital card-based payments (Afterpay, via DIJGTAL)

Research and UX design for introducing a card-based in-store payment experience, supporting onboarding and low-friction purchase flows.

Let's connect

Let's connect

Open to opportunities and happy to discuss further.

Open to opportunities and happy to discuss further.